Orientation & Onboarding

Welcome to
Free Mind Marketing

AI-Driven. Human-Centered. Marketing With Purpose.

Presenter

Shees Nadeem

People & Culture Executive

Our Story

Founded in UAE • 2022

AI-Driven.
Human-Centered.
Marketing With Purpose.

Founded by Jacqueline and Rabia, Free Mind Marketing was built to challenge the traditional agency model. With 12+ years of combined experience across Pakistan, UAE, and the USA, they saw the same problems repeated everywhere: lack of transparency, shallow strategies, and marketing without purpose.

Why Free Mind Exists

🧠 AI-powered marketing systems & proprietary AI tools
🌍 Global operations across UAE, Canada, Europe, UK & USA
🏥 Specialized in healthcare, IT, Food, Fashion and e-commerce brands marketing expertise
⚡ Purpose-driven execution focused on measurable impact

Our Culture

We Don’t Do Corporate.

No rigid hierarchies. No ego-driven leadership. No fear-based management. Jacqueline and Rabia work WITH the team — not above it.

✅ Friendly and supportive environment
💡 Every idea matters
🤝 Collaboration over delegation
📈 Growth happens together
🧘 Empowerment over micromanagement

The IMPACT Framework

🚀

Initiative

We step up before being asked.

🧠

Mastery

Constant learning and sharpening skills.

💼

Professionalism

High standards in execution and communication.

⚡

Agility

Adapt quickly to market and client changes.

❤️

Client Obsession

Treat every client brand like our own.

🔍

Transparency

Honest, direct, and open communication always.

Our Top Clients

Wellth Clinic

Dubai, UAE • Healthcare

Lighthouse Coaching

Dubai, UAE • Coaching

Zell Aesthetics

Dubai, UAE • Aesthetics

Urologic Health

Dubai, UAE • Healthcare

Joanne Dixon

Toronto, Canada • Coaching

MyTERA

USA • Technology

How We Work

Time Zones & Work Style

⏰ Standard Workday: 11 AM – 8 PM UAE Time
🔥 Core collaboration hours are mandatory
💻 Hybrid & remote-first culture
🚀 Performance matters more than presence

Performance > Presence

We focus on quality, accountability, ownership, and execution.

Internal SOPs

Task Management

📋 Monday.com is mandatory for all tasks
❓ Ask for clarification BEFORE starting tasks
🚨 Flag deadline risks 24 hours early
📁 Maintain proper documentation and file structure

Communication Protocol

💬 Zoho Cliq for internal communication
🎥 Google Meet for official meetings
📧 Emails for formal communication
⚡ Responsiveness during work hours is expected

Policies & Allowances

🌴 Annual & sick leave policies apply after probation
🏥 Healthcare coverage for eligible employees
📈 Performance-based allowances & increments
🏆 Employee of the Month bonus

🎓 Training & skill development support
🎁 3-year completion bonus
🧘 Flexibility & work-life balance encouraged
🚫 Weekend work discouraged unless urgent

Our Non-Negotiables

⚡

Responsiveness

Communication delays slow down the entire system.

🤝

Respect

Respect for people, ideas, and processes.

🌱

Positive Attitude

Energy and mindset impact team culture.

🚫

No Politics

No gossip, manipulation, or toxic dynamics.

🧠

Professional Conduct

Handle feedback professionally and maturely.

🔥

Ownership

Problems are solved — not avoided.

“We don’t just build brands.
We build people too.”

Welcome to Free Mind Marketing.

Let’s create impact together.